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The Cocktail Factory

The Cocktail Factory is a line-extension of the brand platform that we developed for Shake-it Cordial Mixers. After the commercial success of the mother brand, recognised for their complex and natural flavours and for restoring pride to the cordial category, we were asked to develop a strategy and brand architecture for a range of RTD´s that would allow for both alcoholic and non-alcoholic drinks within the same system.

The range launched with four classic cocktails and two mocktail recipes, all crafted in Copenhagen.
The custom designed bottle is a 200ml miniature version of the original Shake-it bottle, retaining a balance between premium cues and accessibility. The bottle offers a nice drinking experience when enjoyed directly from the bottle, with a feel akin to holding a cocktail glass.
The original brand mark of Shake-It Cordial Mixer was also reviewed by introducing the iconic bottle instead of the strainer.

Custom bottle design

The 50cl and 20cl bottles are inspired by vintage carafes and classic glass juicers — the first associated with hosting and special occasions, the latter for everyday use. The 12 grooves at the bottom of the bottle offer a distinguished and premium look.
The grooves are meeting at the bottom mimicking the shape of a juicer. The cork has a utilitarian quality, balancing premium cue with accessibility.

1. Technical drawing of the 20cl bottle

To underscore the quality of each recipe, the labels are embellished with embossed elements and a debossed pattern and each cocktail is illustrated positioning The Cocktail Factory as a premium retail brand. The small single format label, optimising the production and economy, also needed to differentiate between sparkling and still, provided by a small box on the front, in combination with an overview on the sides, where essential product information are presented in check-boxes for clarity.

Cocktail culture has a nostalgia problem

Despite fresh approaches to cocktail aesthetics — the science-lab precision of “molecular mixology”, the craft dive, the revamped ’70s rec room bar, the tiki revival — the bar world has a fixation on the so-called “Golden Age of Cocktails”, those precious few decades from the mid-1800s until Prohibition.
The actual mixing of drinks was then a mystery best left to the guild of bartenders.
It wasn’t until after World War II that premixed drinks made their appearance.
Pre-made drinks remained popular also thanks to “Home entertaining”
coming back in vogue in the 1960s and 70s. Hosting the perfect cocktail party became a must in “socializing” among middle-class adults in the ‘70s. 1. Entertaining at home
2. The Heublein party guide, 1968
3. Party time AD, 1972

The departure from the original mixer brand architecture is clear, distinguished by a hierarchy prioritising the drink names, while also retaining strong affiliation. A color block is introduced to clarify the ingredients and create a color coding matching the cloudy liquid colors. An oblique colored stripe reinforces the alcohol free message and helps differentiate from the alcoholic range.
The outer case, containing 24 bottles, is an elegant and affordable system, functioning for all SKU´s, providing a timeless expression and a proud means of transportation.

2022–
Becco Winebar
Natural wine, music, and culture in a backyard in Tullinløkka (Oslo)
2022-
Stereoscope Coffee Roaster
Restoring appreciation of coffee as a living plant
2022
Himkok RTD
Made with Himkok´s legendary unaged Aquavit
2022
Chelan Beauty
An organic farm in Washington articulating a new idea of deliciousness
2022
The Cocktail Factory
A new range of RTD's, following the success of Shake-it Cordials
2021–
Pursue Hard Seltzer
A range of sparkling sodas for grown-ups. Made in India
2021–
Château Picoron
Making wines by honouring natural and self imposed constraints
2021
We live in the house across the street
The second novel by photographer and writer Morten Andenæs.
2020–
Hovelsrud
A farm on the island Helgøya doing regenerative agriculture, with ecological chickens and an edible garden
2020
Stavanger Ysteri
The cheese maker that made it to Maaemo
2020
Shake-it Mixer
Bringing cordials back to the "Art of Mixing". Crafted in Copenhagen.
2020
Ambijus
The Lab is our terroir. A range of alcohol-free wine alternatives.
2019
Rekedal Pølsefabrikk
Traditional, family driven sausage factory in Follebu
2019
Nykr
Handmade and ecological skincare made by Cecilie F. Egeberg
2019
Himkok
Oslo is the home of the world's most sustainable bar
2019
Gullmunn Spritfabrikk
The creation of Marthe Bøhn, pioneering in a male-dominated business
2019
CF18 Chocolatier
A Norwegian engineer-turned-chocolatier
2018
Holmen Crisp
Bringing back the joy of baking to a gluten-free living
2018
Tales of (33cl)
These are the tales of Vodka, Gin and Rum
2018
Braastad Cognac
Cognac for special occasions that feels modern and accessible
2018
Pins
A selection of our projects made into pins
2018
Oslotre
Good and honest buildings sustainably produced in wood
2018
Sepoy & Co
Indian tonic, made in India, by Indians
2018
"Du, jeg, og Erik"
A naked and vulnerable first novel by the photographer Morten Andenæs
2018
Tales of (70cl)
A captain, a barman, a mule and two lucky friends
2017
Gilde Juleaquavit
Celebrating 30 years and giving honour to a master distiller
2017
Snåsa Water
Creating a contemporary vessel for the most humble of all drinks
2017
Babylife
A range of ecological products for the care of mother and child
2017
Hellstrøm Sommer
Medicinal plants are at their strongest if collected on Midsummer night
2016
Malbrum Parfums
Norwegian parfumes by Kristian Hilberg and nose Delphine Thierry
2016
Balholm Handverkcider
Craft cider from deep inside the Sognefjord
2016
Backe i Grensen
The last standing family-owned department store in Oslo
2016
Balholm Epledram 6666
The story of the gardener and his 6666 apple trees
2016
Balholm Fruktvin
The Medieval Scandinavian wine was made of fruit
2015
Lysholm No 52
After 52 trials of the recipe, distiller Ivan Abrahamsen was satisfied
2015
Cantina Zaccagnini
In Norway, this is called the "Pinnevin" – the 'stick wine'
2015
Territoriet Winebar
An unpretentious wine bar with serious wines in the center of Oslo
2015
Løiten Aquavit
Founded in 1855 as a collaboration between regional farm distilleries
2015
Hellstrøm Gløgg
A traditional Scandinavian winter beverage of warm wine with an infusion of spices
2014
Karin+Sondre=Sant
When you find the other half - a wedding invitation
2014
Fiin Gammel Portviin
In 1923 a deal with Portugal ensured port wine to Norwegians in exchange for cod
2014
Hellstrøm Juleaquavit
Recovering pagan agricultural symbols for the spirit of Christmas
2013
Pietro di Campo
A range of wines inspired by Italian gestures
2013
Principiano
One of the first natural wines in Norway
2013
Bamsrudlåven Gårdsis
Mysen is famous for Jan Garbarek – and now ice cream
2013
Bodega La Serrana
A rural organic wine from Bierzo
2012
Cuvée S
Shakespeare, Sonia Delaunay and concrete poetry in a bottle
2012
Animasjonsdepartementet
Oslo-based production studio doing animations, films and installations
2012
Alberto Fenocchio
Creating a sense of place through local decorated ceramics
2012
Hellstrøm Aquavit
A Michelin starred Chef and his Aquavit - redefining a category language
2012
Villa Cafaggio
Pioneering the use of premium Italian papers to elevate wines in BIB