Territoriet Winebar, Olssøn Barbieri

Territoriet Winebar

Vin & Vinyl (Wine & Vinyl) was the working title for the opening of a winebar in Oslo founded by creative people with a background from photography and music. The place was eventually named Territoriet (Territory) and has become Oslo's enfant terrible in the wine scene.

Year

2015

Deliverables

Branding, Identity, Storytelling

Industries

Hospitality

Materials

Brass

Techniques

Glass casting

Client

Territoriet Vinbar (Norway)

Collaborators

Stian Korntved Rud, Product designer and video

Sigve Aspelund, Photography

Presserommet Fredrikstad, Letterpress

Awards

2016, Visuelt Diploma (Identity)

The idea behind the wine bar Territoriet was to offer high-quality wines and playing only vinyl. The appreciation and passion for analogue music is what makes Territoriet special. In addition to creating their identity, we collaborated with artist Stian Korntvedt Rud to design a custom sound machine.

The Territoriet Sound Machine is inspired by the Italian futurist artist Luigi Russolo and the gramophone (precursor of the turntable). This punchcard machine plays the sound of cards tailored for winetasting and punched by hand by the sommeliers. Each bottle of wine has a unique card and plays a unique sound. High tones are reflecting young, light and sparkling wines while deep tones typically reflect a vintage red wine with dark colour, body and aroma. A truly mechanical musical instrument playing different wines.

The Sound Machine

Just before the invention of the gramophone music was played by mechanical instruments using punched cards. "In the ancient time life was silent. In the 19th century, with the invention of machines, the noise was born. With the only exception of earthquakes, hurricanes, tempest, avalanches and waterfalls, nature is silence. In this scarcity of noise, the first sounds man created was considered sacred. The art of music has since then research for purity and harmony and today this research developed in more complicated sounds that we can call musical noise.” Text from Luigi Russolo “Art of Noise” manifesto from 1913. The original purpose of this noise-generating devices was to satisfy the modern mans increased capacity to appreciate more complex sounds compared to traditional melodic music.