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Stereoscope

Stereoscope is a specialty coffee roaster based in Los Angeles that believes its role is to preserve the intention of the farmer and to create a unique flavour experience through the roasting process. Specialty coffee is a term for the highest grade of coffee available, typically relating to the entire supply chain, using single origin or single estate coffee.

With four locations, in Long Beach, Newport Beach, Echo Park and Buena Park, each with a context-specific approach to interiors, the founder Leif An manifests his intention to create a positive impact in their local community, including the relationship with the farmers and their well-being. The redesign of Stereoscopes' brand identity and packaging takes into consideration coffee in a larger cultural and ecological context and attempts to offer a different perspective on how this plant has come to be viewed as a commodity and reimagine it as a living organism with its own voice.

This is a short preview of the project, and we will publish a full case soon.

Coffee Arabica is an endangered crop and is estimated to be reduced by 50% by 2050. The climate emergency is the result of the commodification of nature and the logic of colonialism and race. Coffee as a crop of colonialism has inherited an "extractive" logic of living and a thing-ification approach, where we tend to see nature as an object "over there", separated from us humans. Concepts such as de-growth, decolonisation and care are acts of radically breaking with these processes put in place by colonial structures to create a more ethical ecology. Decolonizing coffee is the goal of specialty coffee. Specialty coffee recognises coffee as a living plant, a result of the invisible interconnection between everything. We aimed to create a Stereoscope Cosmology, and in the Stereoscope universe, coffee is not a commodity, but a living plant.

Take the custom designed packaging for a spin in the window below.

2022–
Stereoscope
Restoring appreciation of coffee as a living plant
2021–
Pursue Hard Seltzer
A range of sparkling sodas for grown-ups. Made in India
2021–
Château Picoron
Making wines by honouring natural and self imposed constraints
2021
We live in the house across the street
The second novel by photographer and writer Morten Andenæs.
2020–
Hovelsrud
A farm on the island Helgøya doing regenerative agriculture, with ecological chickens and an edible garden
2020
Stavanger Ysteri
The cheese maker that made it to Maaemo
2020
Shake-it Mixer
Bringing cordials back to the "Art of Mixing". Crafted in Copenhagen.
2020
Ambijus
The Lab is our terroir. A range of alcohol-free wine alternatives.
2019
Rekedal Pølsefabrikk
Traditional, family driven sausage factory in Follebu
2019
Nykr
Handmade and ecological skincare made by Cecilie F. Egeberg
2019
Himkok
Oslo is the home of the world's most sustainable bar
2019
Gullmunn Spritfabrikk
The creation of Marthe Bøhn, pioneering in a male-dominated business
2019
CF18 Chocolatier
A Norwegian engineer-turned-chocolatier
2018
Holmen Crisp
Bringing back the joy of baking to a gluten-free living
2018
Tales of (33cl)
These are the tales of Vodka, Gin and Rum
2018
Pins
A selection of our projects made into pins
2018
Oslotre
Good and honest buildings sustainably produced in wood
2018
Sepoy & Co
Indian tonic, made in India, by Indians
2018
"Du, jeg, og Erik"
A naked and vulnerable first novel by the photographer Morten Andenæs
2018
Tales of (70cl)
A captain, a barman, a mule and two lucky friends
2017
Gilde Juleaquavit
Celebrating 30 years and giving honour to a master distiller
2017
Snåsa Water
Creating a contemporary vessel for the most humble of all drinks
2017
Babylife
A range of ecological products for the care of mother and child
2017
Hellstrøm Sommer
Medicinal plants are at their strongest if collected on Midsummer night
2016
Malbrum Parfums
Norwegian parfumes by Kristian Hilberg and nose Delphine Thierry
2016
Balholm Handverkcider
Craft cider from deep inside the Sognefjord
2016
Backe i Grensen
The last standing family-owned department store in Oslo
2016
Balholm Epledram 6666
The story of the gardener and his 6666 apple trees
2016
Balholm Fruktvin
The Medieval Scandinavian wine was made of fruit
2015
Lysholm No 52
After 52 trials of the recipe, distiller Ivan Abrahamsen was satisfied
2015
Cantina Zaccagnini
In Norway, this is called the "Pinnevin" – the 'stick wine'
2015
Territoriet Winebar
An unpretentious wine bar with serious wines in the center of Oslo
2015
Løiten Aquavit
Founded in 1855 as a collaboration between regional farm distilleries
2015
Hellstrøm Gløgg
A traditional Scandinavian winter beverage of warm wine with an infusion of spices
2014
Karin+Sondre=Sant
When you find the other half - a wedding invitation
2014
Fiin Gammel Portviin
In 1923 a deal with Portugal ensured port wine to Norwegians in exchange for cod
2014
Hellstrøm Juleaquavit
Recovering pagan agricultural symbols for the spirit of Christmas
2013
Pietro di Campo
A range of wines inspired by Italian gestures
2013
Principiano
One of the first natural wines in Norway
2013
Bamsrudlåven Gårdsis
Mysen is famous for Jan Garbarek – and now ice cream
2013
Bodega La Serrana
A rural organic wine from Bierzo
2012
Cuvée S
Shakespeare, Sonia Delaunay and concrete poetry in a bottle
2012
Animasjonsdepartementet
Oslo-based production studio doing animations, films and installations
2012
Alberto Fenocchio
Creating a sense of place through local decorated ceramics
2012
Hellstrøm Aquavit
A Michelin starred Chef and his Aquavit - redefining a category language
2012
Villa Cafaggio
Pioneering the use of premium Italian papers to elevate wines in BIB