Stereoscope is a specialty coffee roaster based in Los Angeles that believes its role is to preserve the intention of the farmer and to create a unique flavour experience through the roasting process. Specialty coffee is a term for the highest grade of coffee available, typically relating to the entire supply chain, using single origin or single estate coffee.

With four locations, in Long Beach, Newport Beach, Echo Park and Buena Park, each with a context-specific approach to interiors, the founder Leif An manifests his intention to create a positive impact in their local community, including the relationship with the farmers and their well-being. The redesign of Stereoscopes' brand identity and packaging takes into consideration coffee in a larger cultural and ecological context and attempts to offer a different perspective on how this plant has come to be viewed as a commodity and reimagine it as a living organism with its own voice.

This is a short preview of the project, and we will publish a full case soon.