Water is the most humble of all drinks and the source of life itself. We wanted the bottle and brand design to be emblematic of a growing sensibility towards our natural habitat.
When we were approached by the Snåsa Water Source in the fall of 2014 there was only a wooden shed covering a pipe in the middle of a thick Norwegian forest. The brief was to create a new bottle design addressing a new sense of luxury.
The Snåsa municipality in south Trøndelag counts about 2.000 people surrounded by more than 2.500 lakes where the nomadic Sami culture have been living for centuries. The Sami are the only indigenous people of Scandinavia and their culture is based on a symbiotic relationship to nature.
We created a custom made bottle shape that is both archetypal and timeless; a vessel both reminiscent of the archaic shape of the nomadic tent, and inspired by the artisanal "in-calmo technique" based on uniting different shapes of coloured glass. The bottle becomes an integral part of the branding, concentrating the identity elements and colour coding on the conic neck.
The production technique of decorating the conic neck with organic spray colour and silk screen directly on the glass was achieved through a close collaboration with the glass factory, allowing for the bottles to be filled directly without any labelling. In an attempt to change the wording commonly used in the category we engaged the Norwegian novelist Joakim Kjørsvik in writing a poem about water. A passage of the poem is written on the back of each bottle.