We were asked to develop a new range of Cordials under the name “Shake-it”, tapping into a renewed interest for drinks and convenience culture focused on elevating the experience of drinking and eating at home. The goal was to bring one of the oldest ingredients in cocktail making back into the “Art of Mixing”. We saw the opportunity to create a link between the rise of cocktail making at home, the search for more complex flavours, and the use of healthier ingredients.
Shake-it is distributed in retail across the Nordic countries and will roll out across key European markets during 2021. Within two months of launching, Shake-It became the biggest cordial mixer brand in Denmark.