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Pursue Hard Seltzer

Having taken the US by storm with a market value of $8.9 billion in 2021, and a forecast of 31.4% growth by 2028, Hard Seltzers are certainly on the rise, captivating the public with their low-alcohol, low-calorie, gluten and guilt-free offering.
However, the industry has already created and fallen into its own tropes and cliches. Anish Reddy, a fourth-generation entrepreneur from Chennai, saw the potential to redefine Hard Seltzer’s aesthetic and aromatic conventions and bring the promise of the fruit-infused sparkling drink’s introduction to India’s market.