Ferdinando Principiano is a producer of natural wines. Natural wines had in 2013 a 1% market share, but awareness of pesticide-free farming among consumers was at the time growing. The goal was to integrate this advantage in the packaging while also refreshing an established brand.
The differences between a “normal” wine and a Natural wine can be explained as the choice of a minimum intervention in the vineyard and in the cellar to express the unique character and personalities typical of a piece of land in a particular year.
Most of the producers of natural wines seem to be sharing an intense emotional bond with their land and an honest belief that their feelings and actions are in symbiosis with the wine.
Inspired by the ink study and sketches of Vincent Van Gogh we used images of the vineyard in different seasons to portray the origin and qualities of the wine.
The paper has a natural touch, with a brown hot foil and a warm, earthy palette.
In April 1885, Vincent wrote his brother Theo about his first masterpiece, The Potato Eaters. He was currently working on the painting, which was to become one of his first complex compositions with multiple figures, and illustrated the letter with a sketch of the work, writing "See, this is what the composition has now become. I’ve painted it on a fairly large canvas, and as the sketch is now, I believe there’s life in it."
Theo "was the kind of man who saved even the smallest scrap of paper", and it is to this trait that we owe the 663 letters from Vincent. The letters play a big role in shedding light on his art and emotions. He included in the letters sketches of common people such as miners and farmers for he believed the poor would inherit the earth. Van Gogh's spiritual and theological thought and convictions are revealed in his letters throughout his life.