Ferdinando Principiano is a producer of natural wines. Natural wines had in 2013 a 1% market share, but awareness of pesticide-free farming among consumers was at the time growing. The goal was to integrate this advantage in the packaging while also refreshing an established brand.
Principiano
The differences between a “normal” wine and a Natural wine can be explained as the choice of a minimum intervention in the vineyard and in the cellar to express the unique character and personalities typical of a piece of land in a particular year.
Most of the producers of natural wines seem to be sharing an intense emotional bond with their land and an honest belief that their feelings and actions are in symbiosis with the wine.
Inspired by the ink study and sketches of Vincent Van Gogh we used images of the vineyard in different seasons to portray the origin and qualities of the wine.
The paper has a natural touch, with a brown hot foil and a warm, earthy palette.
Van Gogh's letters and sketches
In April 1885, Vincent wrote his brother Theo about his first masterpiece, The Potato Eaters. He was currently working on the painting, which was to become one of his first complex compositions with multiple figures, and illustrated the letter with a sketch of the work, writing "See, this is what the composition has now become. I’ve painted it on a fairly large canvas, and as the sketch is now, I believe there’s life in it."
Theo "was the kind of man who saved even the smallest scrap of paper", and it is to this trait that we owe the 663 letters from Vincent. The letters play a big role in shedding light on his art and emotions. He included in the letters sketches of common people such as miners and farmers for he believed the poor would inherit the earth. Van Gogh's spiritual and theological thought and convictions are revealed in his letters throughout his life.
2022–
Becco Winebar
Natural wine, music, and culture in a backyard in Tullinløkka (Oslo)
2022-
Stereoscope Coffee Roaster
Restoring appreciation of coffee as a living plant
2022
Chelan Beauty
An organic farm in Washington articulating a new idea of deliciousness
2021–
Pursue Hard Seltzer
A range of sparkling sodas for grown-ups. Made in India
2021–
Château Picoron
Making wines by honouring natural and self imposed constraints
2021
We live in the house across the street
The second novel by photographer and writer Morten Andenæs.
2020–
Hovelsrud
A farm on the island Helgøya doing regenerative agriculture, with ecological chickens and an edible garden
2020
Stavanger Ysteri
The cheese maker that made it to Maaemo
2020
Shake-it Mixer
Bringing cordials back to the "Art of Mixing". Crafted in Copenhagen.
2020
Ambijus
The Lab is our terroir. A range of alcohol-free wine alternatives.
2019
Rekedal Pølsefabrikk
Traditional, family driven sausage factory in Follebu
2019
Nykr
Handmade and ecological skincare made by Cecilie F. Egeberg
2019
Himkok
Oslo is the home of the world's most sustainable bar
2019
Gullmunn Spritfabrikk
The creation of Marthe Bøhn, pioneering in a male-dominated business
2019
CF18 Chocolatier
A Norwegian engineer-turned-chocolatier
2018
Holmen Crisp
Bringing back the joy of baking to a gluten-free living
2018
Tales of (33cl)
These are the tales of Vodka, Gin and Rum
2018
Braastad Cognac
Cognac for special occasions that feels modern and accessible
2018
Pins
A selection of our projects made into pins
2018
Oslotre
Good and honest buildings sustainably produced in wood
2018
Sepoy & Co
Indian tonic, made in India, by Indians
2018
"Du, jeg, og Erik"
A naked and vulnerable first novel by the photographer Morten Andenæs
2018
Tales of (70cl)
A captain, a barman, a mule and two lucky friends
2017
Gilde Juleaquavit
Celebrating 30 years and giving honour to a master distiller
2017
Snåsa Water
Creating a contemporary vessel for the most humble of all drinks
2017
Babylife
A range of ecological products for the care of mother and child
2017
Hellstrøm Sommer
Medicinal plants are at their strongest if collected on Midsummer night
2016
Malbrum Parfums
Norwegian parfumes by Kristian Hilberg and nose Delphine Thierry
2016
Balholm Handverkcider
Craft cider from deep inside the Sognefjord
2016
Backe i Grensen
The last standing family-owned department store in Oslo
2016
Balholm Epledram 6666
The story of the gardener and his 6666 apple trees
2016
Balholm Fruktvin
The Medieval Scandinavian wine was made of fruit
2015
Lysholm No 52
After 52 trials of the recipe, distiller Ivan Abrahamsen was satisfied
2015
Cantina Zaccagnini