Ferdinando Principiano is a producer of natural wines. Natural wines had in 2013 a 1% market share, but awareness of pesticide-free farming among consumers was at the time growing. The goal was to integrate this advantage in the packaging while also refreshing an established brand.
The differences between a “normal” wine and a Natural wine can be explained as the choice of a minimum intervention in the vineyard and in the cellar to express the unique character and personalities typical of a piece of land in a particular year.
Most of the producers of natural wines seem to be sharing an intense emotional bond with their land and an honest belief that their feelings and actions are in symbiosis with the wine.
Inspired by the ink study and sketches of Vincent Van Gogh we used images of the vineyard in different seasons to portray the origin and qualities of the wine.
The paper has a natural touch, with a brown hot foil and a warm, earthy palette.
Van Gogh's letters and sketches
In April 1885, Vincent wrote his brother Theo about his first masterpiece, The Potato Eaters. He was currently working on the painting, which was to become one of his first complex compositions with multiple figures, and illustrated the letter with a sketch of the work, writing "See, this is what the composition has now become. I’ve painted it on a fairly large canvas, and as the sketch is now, I believe there’s life in it."
Theo "was the kind of man who saved even the smallest scrap of paper", and it is to this trait that we owe the 663 letters from Vincent. The letters play a big role in shedding light on his art and emotions. He included in the letters sketches of common people such as miners and farmers for he believed the poor would inherit the earth. Van Gogh's spiritual and theological thought and convictions are revealed in his letters throughout his life.
Restoring appreciation of coffee as a living plant
Pursue Hard Seltzer
A range of sparkling sodas for grown-ups. Made in India
Making wines by honouring natural and self imposed constraints
We live in the house across the street
The second novel by photographer and writer Morten Andenæs.
A farm on the island Helgøya doing regenerative agriculture, with ecological chickens and an edible garden
The cheese maker that made it to Maaemo
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The Lab is our terroir. A range of alcohol-free wine alternatives.
Traditional, family driven sausage factory in Follebu
Handmade and ecological skincare made by Cecilie F. Egeberg
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The creation of Marthe Bøhn, pioneering in a male-dominated business
A Norwegian engineer-turned-chocolatier
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These are the tales of Vodka, Gin and Rum
A selection of our projects made into pins
Good and honest buildings sustainably produced in wood
Sepoy & Co
Indian tonic, made in India, by Indians
"Du, jeg, og Erik"
A naked and vulnerable first novel by the photographer Morten Andenæs
Tales of (70cl)
A captain, a barman, a mule and two lucky friends
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A range of ecological products for the care of mother and child
Medicinal plants are at their strongest if collected on Midsummer night
Norwegian parfumes by Kristian Hilberg and nose Delphine Thierry
Craft cider from deep inside the Sognefjord
Backe i Grensen
The last standing family-owned department store in Oslo
Balholm Epledram 6666
The story of the gardener and his 6666 apple trees
The Medieval Scandinavian wine was made of fruit
Lysholm No 52
After 52 trials of the recipe, distiller Ivan Abrahamsen was satisfied
In Norway, this is called the "Pinnevin" – the 'stick wine'
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Fiin Gammel Portviin
In 1923 a deal with Portugal ensured port wine to Norwegians in exchange for cod
Recovering pagan agricultural symbols for the spirit of Christmas
Pietro di Campo
A range of wines inspired by Italian gestures
One of the first natural wines in Norway
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Bodega La Serrana
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Oslo-based production studio doing animations, films and installations
Creating a sense of place through local decorated ceramics
A Michelin starred Chef and his Aquavit - redefining a category language
Pioneering the use of premium Italian papers to elevate wines in BIB