Pietro di Campo creates a link between the old Italian tradition of using their hands to gesticulate and to master winemaking to underlay the handcraft of the wine and to create a full-of-charm but also fun product line.
Pietro di Campo
Italians gesticulate. There have been identified around 250 gestures that Italians use in everyday conversation. «There are gestures expressing a threat or a wish or desperation or shame or pride ». It is almost a language. In fact, over the centuries, language has evolved, but gestures remain. "Gestures change less than words" - Isabella Poggi, professor of psychology at Rome Tre University. The art of winemaking in Italy can also claim a long and proud history. Pietro di Campo creates a link between the old Italian tradition of using their hands to gesticulate and to master winemaking to underlay the handcraft of the wine and to create a full-of-charm but also fun product line.
The images of gestures are from the book "Supplement to the Italian dictionary" from Bruno Munari first published in 1958 from Corraini Editore. Copyright Bruno Munari, Maurizio Corraini s.r.l. All rights reserved to Maurizio Corraini s.r.l.
Bruno Munari (1907–1998)
Bruno Munari was an Italian artist, designer, and inventor who contributed fundamentals to many fields of visual arts (painting, sculpture, film, industrial design, graphic design) in modernism, futurism, and concrete art, and in non-visual arts (literature, poetry) with his research on games, didactic method, movement, tactile learning, kinesthetic learning, and creativity.
- "Talking forks" (1958)
- Bruno Munari in his studio, Milano, 1988 © Isisuf Istituto internazionale di studi sul Futurismo, fonte Artribune
- "Seeking comfort in an uncomfortable chair" (from "Domus" no 202, 1944)
- "Design as Art" (first published in 1971)
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