The beauty industry is increasingly embedding technology into their products, feeding into a narrative of flawlessness and homogenisation. At the same time, and in parallel with the body acceptance movement, niche innovator brands are connecting with a contrasting consumer desire for natural and inclusive beauty through organic formulas.
Nykr is an all-natural, gender-neutral handmade skincare brand from Oslo, founded by the scent artist Cecilie Egeberg. Cecilie’s attraction to the duality of light and dark and the good and bad in the Nykr, is emblematic of the honesty which mirrors the slow beauty and natural skincare philosophy.