Malbrum Perfumes is an artisanal perfumer brand based in Oslo. We were asked to create a packaging solution that would echo the philosophy and challenge the conventional luxury category language by reflecting an independent small scale and artisanal production with high quality ingredients.
The trilogy of scents are produced in Grasse, France by the nose Delphine Thierry and they focus exclusively on high concentrated quality ingredients which yields complex, layered scents and sets the brands philosophy a part form the mainstream competition.
The solution takes inspiration from vintage pharmacy packaging in carton which sends a signal of craft and experimentation. The main label functions as a naming system and seal while each bottle is sealed with a common self adhesive strip for the trilogy. The labels on the boxes are showcasing the ingredients on the front to offer associations to each scent together with technical information as alcohol percentage etc. The boxes are foiled with one common black foil and creates a memorable brand personality with integrity in the category.
Perfume and pharmacy
“In its origins and early development, the written record of perfumery consisted of brief remarks, generally of secondary importance, in works relating to botany, medicine, pharmacy and other sciences, and at a much later date, to cosmetic and beauty culture. (…) Many aromatic chemicals are used both in perfumery and in medicine. The United Stated Dispensatory summarises some of these uses:
Oil of anise stimulates peristalsis in colic, and has been used as an expectorant and in treatment of scabies.
Bergamot, which one would scarcely expect to find on a doctor’s list, has been used to protect the body against lice.
Cinnamon oil has been prescribes in gastric difficulties. Eucalyptus oil, in addition to being a stimulant, has been used for chronic bronchitis.
Lavender, it is claimed, has carminative properties.
On and on the story counties. Rosemary, sassafras, sandalwood, galbanum, and even ambergris find mention, and among the ailments for which they bring relief are those attaching the skin, stomach, throat, intestines, and other parts of the body. “
Source: The Science and Art of Perfume (1945) by Edward Sagarin
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