A cheery exclamation point pops at the end of its bespoke central typography, hovering above anthropomorphic fruit and flowers inspired by vintage labels, with a modest color palette to create a charming and memorable effect.

The anthropomorphic representations of the ingredients, seen in the optics of contemporary eco-philosophy, attempt to recognize each ingredient as a living species to be appreciated for their beauty and taste, clearly setting the drinks apart from the industrial scale competition, which often used artificial flavors.

To pair with the vernacular charm of the vintage references, the illustrations are made with only three colors, built up by layers to emulate screen printing (more economical and typical of the fruit wrappers).

The paper stock has an irregular texture, giving life and variation to the printed surface. We also developed a custom calligraphic word mark for the product name, weaving together with the illustrations. On the side, the single label tells a short story about the fruit-growing legacy of Balholm in the Sognefjord, together with illustrated icons of the main ingredient.