German white wines on BIB (bag-in-box) are the leading market category in Norway, and the client wanted to offer something new in this segment to stand out from the competition. We were asked to develop a brand identity, naming, and packaging for a Chardonnay from Pfalz in a 3-liter BIB.
Chardonnay is the world’s most planted wine grape and originated in France, where the most notable examples are from. Because of a warmer climate, it is now possible to grow this popular grape in south-west Germany. Our goal was to find a way to tell this story and to create a concept where naming and design would merge into a memorable identity.