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Chelan Beauty

The farm adventure of Bill and Angell Clark began in 1991 when they decided to start leasing orchards in Washington State to make a living. Bill was an early proponent of organic farming and believed it was a better way to operate for the soil and those who worked it. Their farm, located by Lake Chelan in Washington, is known for focusing on quality over quantity, striving to grow the best organic produce available while keeping their farm under 200 acres.

With a mission to raise the bar on the American food system and make healthy food more fun and educational, Chelan Beauty asked us to develop a new identity, packaging, and subscription system for their products.

Not all farming is good farming. Industrial agriculture is the intensive farming of live animals and crops for the mass production of food and food byproducts. For much of human history, agriculture relied on countless small farms to produce a wide variety of foods. But now, small independent and family-run farms use only 8% of all agricultural land.

In just under a century, and especially since the 1960s, agriculture has become dominated by large-scale multinational corporations. Driven by profit, these food giants rely on practices that, by design, exploit and abuse animals, destroy natural habitats, and generate pollution and climate-changing emissions.

Lake Chelan

Chelan, pronounced Tsi-Laan, means “deep water”. It is the third-deepest freshwater lake in the United States and the ninth-deepest in the world.

Chelan is a historic fruit-growing region recognized for its world-famous apples, known for their excellent taste, long shelf life, and superior color.

Washington State with its nutrient-rich soil, arid climate, plentiful water and advanced growing practices, is the largest producer of apples in the US, producing almost 60% of the apples grown in the US.

1,2,4. Fruit crate labels used by Lake Chelan Growers Union, Chelan, Washington, 1940

3. The previous packaging for Honeycrisp Apples

Today, it’s no longer just about eating sustainably, which implies a state of preserving the status quo of the food industry. A new generation wants food from companies that are actively healing the planet through regenerative agriculture, more rigorous animal welfare policies, and equitable treatment of the people who grow and process food.

Our goal for Chelan Beauty was to encourage healthier eating habits and more sustainable choices by articulating a new idea of deliciousness that merge nourishment with pleasure.

The identity and packaging system is a contemporary take on the language of fruit, and an inclusive image of the ‘new farm’ — a place that aims to inspire change through healthy habits — by balancing seriousness and fun, science and pleasure.

We created a tailored experience for the subscription service, to encourage people to order deliveries at home. Subscription service offers people a direct link from farm to consumer, ensuring fresh produce and a personal relationship to the grower, knowing that the money goes directly to the farm instead of supporting a complex logistic system and storage, making fruit, like apples, often be several months old before they are sold in retail.

The subscription Boxes are printed in one color for economy with the possibility to personalise each one with colorful stickers, messages, and fruit drawings. We also developed a retail packaging system for their freeze-dried fruits, a technique preserving most of the nutritional values of the fresh fruit, allowing Chelan Beauty to extend their business beyond the harvest cycles.

Thanks to Julies Matblogg for lending us the nice apartment in Gamlebyen, Backe i Grensen and Hay Shop for some of the tableware, and the models Adele, Thea, and Miso the Dachs, for making this shoot possible.

2024
Avamposto Gin
Infused with locally sourced botanicals and lavander harvested in the slopes
2023
Tessas Eplegård
An organic orchard in Hardanger practicing interspecies friendship
2023
Kokkeløren
Meal-kits made by chefs
2023
Stereoscope Coffee Roaster
Restoring appreciation of coffee as a living plant
2022
Himkok RTD
Made with Himkok´s legendary unaged Aquavit
2022
Chelan Beauty
An organic farm in Washington articulating a new idea of deliciousness
2022
The Cocktail Factory
A new range of RTD's, following the success of Shake-it Cordials
2022
Limonade
Soda inspired made with Raspberries and Elderflower
2022
Becco Winebar
Natural wine, music, and culture in a backyard in Tullinløkka (Oslo)
2021
Pursue Hard Seltzer
A range of sparkling sodas for grown-ups. Made in India
2021
Château Picoron
Making wines by honouring natural and self imposed constraints
2021
We live in the house across the street
The second novel by photographer and writer Morten Andenæs.
2020
Stavanger Ysteri
The cheese maker that made it to Maaemo
2020
Shake-it Mixer
Bringing cordials back to the "Art of Mixing". Crafted in Copenhagen.
2020
Ambijus
The Lab is our terroir. A range of alcohol-free wine alternatives.
2020
Hovelsrud
A farm on the island Helgøya doing regenerative agriculture, with ecological chickens and an edible garden
2019
Rekedal Pølsefabrikk
Traditional, family driven sausage factory in Follebu
2019
Nykr
Handmade and ecological skincare made by Cecilie F. Egeberg
2019
Himkok
Oslo is the home of the world's most sustainable bar
2019
Gullmunn Spritfabrikk
The creation of Marthe Bøhn, pioneering in a male-dominated business
2019
CF18 Chocolatier
A Norwegian engineer-turned-chocolatier
2018
Holmen Crisp
Bringing back the joy of baking to a gluten-free living
2018
Tales of (33cl)
These are the tales of Vodka, Gin and Rum
2018
Braastad Cognac
Cognac for special occasions that feels modern and accessible
2018
Pins
A selection of our projects made into pins
2018
Oslotre
Good and honest buildings sustainably produced in wood
2018
Sepoy & Co
Indian tonic, made in India, by Indians
2018
"Du, jeg, og Erik"
A naked and vulnerable first novel by the photographer Morten Andenæs
2018
Tales of (70cl)
A captain, a barman, a mule and two lucky friends
2017
Gilde Juleaquavit
Celebrating 30 years and giving honour to a master distiller
2017
Snåsa Water
Creating a contemporary vessel for the most humble of all drinks
2017
Babylife
A range of ecological products for the care of mother and child
2017
Hellstrøm Sommer
Medicinal plants are at their strongest if collected on Midsummer night
2016
Malbrum Parfums
Norwegian parfumes by Kristian Hilberg and nose Delphine Thierry
2016
Balholm Handverkcider
Craft cider from deep inside the Sognefjord
2016
Backe i Grensen
The last standing family-owned department store in Oslo
2016
Balholm Epledram 6666
The story of the gardener and his 6666 apple trees
2016
Balholm Fruktvin
The Medieval Scandinavian wine was made of fruit
2015
Lysholm No 52
After 52 trials of the recipe, distiller Ivan Abrahamsen was satisfied
2015
Cantina Zaccagnini
In Norway, this is called the "Pinnevin" – the 'stick wine'
2015
Territoriet Winebar
An unpretentious wine bar with serious wines in the center of Oslo
2015
Løiten Aquavit
Founded in 1855 as a collaboration between regional farm distilleries
2015
Hellstrøm Gløgg
A traditional Scandinavian winter beverage of warm wine with an infusion of spices
2014
Karin+Sondre=Sant
When you find the other half - a wedding invitation
2014
Fiin Gammel Portviin
In 1923 a deal with Portugal ensured port wine to Norwegians in exchange for cod
2014
Hellstrøm Juleaquavit
Recovering pagan agricultural symbols for the spirit of Christmas
2013
Pietro di Campo
A range of wines inspired by Italian gestures
2013
Principiano
One of the first natural wines in Norway
2013
Bamsrudlåven Gårdsis
Mysen is famous for Jan Garbarek – and now ice cream
2013
Bodega La Serrana
A rural organic wine from Bierzo
2012
Cuvée S
Shakespeare, Sonia Delaunay and concrete poetry in a bottle
2012
Animasjonsdepartementet
Oslo-based production studio doing animations, films and installations
2012
Alberto Fenocchio
Creating a sense of place through local decorated ceramics
2012
Hellstrøm Aquavit
A Michelin starred Chef and his Aquavit - redefining a category language
2012
Villa Cafaggio
Pioneering the use of premium Italian papers to elevate wines in BIB