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Balholm Epledram 6666

Balholm is a family-owned orchard located deep inside the Sognefjord of Norway, an area historically known for its abundant fruit production. Balholm 6666 Epledram is an apple brandy celebrating the rich heritage and tradition of fruit growing and distillation in this part of Norway.

We were asked to create a brand platform for a new ecological apple brandy to tap into the renewed interest in nordic food and beverage traditions. The client was looking for a flexible way to convey the many stories and anecdotes historically important for the village of Balestrand and associated to fruit. Distillation of fruit liquor used to be common at every Norwegian farm with a fruit garden and since the tradition of micro distillation is experiencing a revival in Norway we wanted to celebrate this renaissance by keeping the fruit at the centre of the product as symbol of a genuine farm product. 

We created a solution inspired by the language and typography of vintage fruit wrappers, creating an intuitive link to fruit and apples, allowing a flexible naming and visual storytelling for future extensions in the range.

Fruit wrappers

Fruit wrappers were originally introduced to protect fruits like oranges and lemons in the late 19th century, and later adopted for apples and other produce. Soon growers discovered that these thin square paper wrappers could be effective marketing tools when printed with their identification. A typical wrapper would include the growers name, the brand name, the country of origin and an illustration. The best fruit was wrapped with stories about animals, women, saints, remote places, historical events or famous characters, becoming a true vehicle for storytelling. They were normally printed in three to five colors (blu and gold being a frequent combination) on large rotary presses with rubber plates; accounting for imprecise registration and loss of detail. Since their introduction they have been popular collectible items.

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The illustration tells the story of the biggest orchard of the Nordics counting 6666 trees planted by land owner and gardener Henrik Formann in 1833. The label depitcs the view from the village of Balestrand and 6 trees with 6 apples each as a reference to the story. The color code is inspired by the fruit wrappers where blue commonly substituted black toghether with gold + one additional colour.

The bottle shape was sourced together with an untreated wood-top cork sealed by hand with a paper label to strengthen the language of a micro-distilled product. A double front label and back label are offering information on the origin, distiller and the product in addition to screen printed wrapping papers.

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