Backe i Grensen is a department store established in 1889 in Oslo and its the only remaining family-owned store of its kind in the city. The identity of the shop has been changing through different time periods but has never truly reflected the company´s heritage, reputation, know-how and service. The company´s forward thinking philosophy was first manifested through its iconic modernist building in 1964, the first of its kind in Oslo. We were challenged with the task of reconnecting the companys heritage with a new generation of mindful and quality focused consumers, creating a coherent experience across physical retail, gift wrapping rituals and e-commerce.
Backe i Grensen
Year
2016
Goal
Celebrating the rituals and tactile qualities of physical retail
Deliverables
Identity, Art Direction, Packaging, Storytelling, Website
Industries
Retail
Materials
Takeo Origami Paper, GF Smith Nomad recycled paper, Scandia 2000
Techniques
Offset printing, Letterpress, Bookbinding, Blind embossing
Client
Backe
Collaborators
Stefan Ellmer, Typography
Lars Petter Pettersen, Photography
Kråkvik & D'Orazio, Styling